Monday, March 31, 2008

Expose Yourself! - It isn't about luck

So a new guerrilla martketing tactic I am going to share is one that I started about 1 hour ago and already has provided enough traffic to move us from 36 to 21 on the charts, in one hour.

It's the most powerful FREE marketing weapon on the planet, well it appears that way.

FRIENDS.

Not those untalkative myspace friends who won't lift a finger for you. I am talking about your inner circle. And how is this achieved...email. Now craft a nice message to your friends with a link provided to your website or your EPK...send it to all your friends that you know love to share messages with their friends...are you seeing a pattern emerging...ahh haaaa

Exponential growth of people exposed to your music. Now my theory is still in it's test phase, but the way i figure by the time you hit the 7th degree of separation(Kevin Bacon), and everyone passed to at least 5 people, by the 7th degree you would have been exposed to 17,878,525...Now thats exposing yourself!

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