Here is a nice blog about branding a band. Branding is so crucial, and many of these points I am full on board with. The effects of good branding can be felt when someone sends me an email and says they saw our logo at the airport or driving down the street, this is what branding should do for you, instantly connecting the viewer or fan with something identifiable, logo or band name is the first step.
Check out this article by Robert Kingston
Also he has a blog related to branding in general that would be very beneficial as well to check out, especially if you treat your music as your art and your product as a business.
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