One thing that helped us when the Mystic Nation was getting set release our first CD was to sit down and ponder all the ways we could reach the audience. Regardless of the cost, we listed everything we could think of to help market our cause. Having a CD is great, but if nobodby knows about it, you might as well not make a first run of 2000 CDs.
Everything from matchbooks to a music video. It was amazing at how many ideas this spawned and from that we managed the list down to specific action items to pursue.
Basically it is a wave, once the first set of tasks is taken off, the next phase I pursued, and on and on.
It sounds like a simple idea, but it was an approach I had never seen taken in the 5 or 6 other bands I had been in, and the productivity and focus because of the list proved to me that it was a valuable tool.
Going over the top with organization, I highly recommend Microsoft Project. If you have the patience and organization skills, this is a very powerful tool. At this point you are starting to run your career like a business, with intent and focus, not just hoping you will get discovered playing in a coffee house.
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