Every year around this time the music industry descends upon Orange County, California, just outside Disneyland to hold the annual NAMM Show. The National Association of Music Manufacturers is a great place to be if you can get in. BAck in the glory days when hot chicks and craziness surrounded the show, the public was able to attend for a price. Funny how the second they cleaned up the show, the barred the public from getting access. Fear not, there are several ways to get tickets of you are not on the "inside".
The first an easy bet is to become really good friends with your local music store. On more than a couple occasions we were able to get in via this route. Not always a guarantee, but it has worked. Getting a job at Guitar Center might increase your chances as well. Another thing is to find anyone you may know who is in the music manufacturing business. Say someone who makes a part that is used on guitars or something.
Now let's say you get your passes, next step is how to approach being in the den of musicians. The key thing here is to have a reason for a manufacturer to want o get behind you with a sponsorship. In our case, this year the band d will be filming on a episode of HBOs Entourage. This kind of clout will not always be at your disposal, but you will need a compelling story, other wise the only reason for being at the show is looking at gear and taking photos with famous musicians.
The troops are at NAMM today, and will give feedback on this years adventure. I missed out on going because I checked my text messages a few hours too late...which is definitely a way not to get to go!
NAMM 2009
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